Antati | Made in Lebanon
Clean, science-backed skincare built for Arab and Mediterranean skin.
About Antati
Antati is a Lebanese skincare brand created to answer a simple frustration: most global skincare is formulated and tested for skin types that behave very differently from those found across the Levant and the wider Arab world. Founded by biochemist Toufic Braidi, the brand approaches beauty from the lab rather than from marketing, pairing clinically minded formulation with a clean-ingredient philosophy that leaves out the fillers and harsh additives many consumers want to avoid.
The result is a focused range of cleansers, serums, and moisturisers designed around the realities of regional skin, from sun exposure and humidity to pigmentation concerns. Antati has positioned itself as part of a new wave of Lebanese beauty that speaks in the language of ingredients and transparency, and it has drawn wider regional press attention for offering a beauty vocabulary tailored to Arab complexions.
Brand Information
| Brand Name | Antati |
| Ownership | Lebanese-owned |
| Based In | Beirut, Lebanon |
| Category | Clean skincare |
| Website | antatiskincare.com (Instagram: @antatiskin) |
| What They Offer | Cleansers, serums, and moisturisers formulated for Arab and Mediterranean skin |
Why Antati Matters
Antati represents a shift in Lebanese beauty away from importing formulas and toward developing them locally, with regional skin in mind. By grounding its identity in biochemistry and clean formulation, it makes a credible case that effective, transparent skincare can be conceived and built in Lebanon rather than simply repackaged from abroad.
Frequently Asked Questions
What does Antati make?
Antati produces clean, science-backed skincare including cleansers, serums, and moisturisers, formulated around the needs of Arab and Mediterranean skin.
Is Antati a Lebanese brand?
Yes. Antati is a Lebanese skincare brand founded by biochemist Toufic Braidi and based in Beirut.
Where can I buy Antati?
Products are available through the brand’s website, antatiskincare.com, and through Lebanese beauty retailers that stock the line.
What makes Antati distinctive?
Its formulations are developed specifically for Arab and Mediterranean complexions, combining a clean-ingredient approach with a biochemist-led, science-first philosophy.
Is Antati clean skincare?
Yes. The brand emphasises clean formulation, leaving out many of the harsh additives and fillers that clean-beauty consumers prefer to avoid.
Discover More Lebanese Brands
Antati is one of many Lebanese names redefining natural and clean beauty. Explore the Made in Lebanon directory to discover more homegrown skincare, soap, and fragrance brands worth supporting.
