About Antati
Antati is a Lebanese skincare brand created to answer a simple frustration: most global skincare is formulated and tested for skin types that behave very differently from those found across the Levant and the wider Arab world. Founded by biochemist Toufic Braidi, the brand approaches beauty from the lab rather than from marketing, pairing clinically minded formulation with a clean-ingredient philosophy that leaves out the fillers and harsh additives many consumers want to avoid.
The result is a focused range of cleansers, serums, and moisturisers designed around the realities of regional skin, from sun exposure and humidity to pigmentation concerns. Antati has positioned itself as part of a new wave of Lebanese beauty that speaks in the language of ingredients and transparency, and it has drawn wider regional press attention for offering a beauty vocabulary tailored to Arab complexions.
Why Antati Matters
Antati represents a shift in Lebanese beauty away from importing formulas and toward developing them locally, with regional skin in mind. By grounding its identity in biochemistry and clean formulation, it makes a credible case that effective, transparent skincare can be conceived and built in Lebanon rather than simply repackaged from abroad.