Feel22 | Made in Lebanon
A Beirut-born beauty e-commerce destination for the region.
About Feel22
Feel22 is a beauty and personal care e-commerce startup founded in Beirut. It set out to become a trusted online destination for cosmetics, skincare, fragrance, and grooming products, curating brands and delivering them to customers in a market where dedicated beauty e-commerce was still developing.
By combining a focused product catalogue with digital marketing and reliable fulfillment, Feel22 grew a loyal customer base and pursued regional expansion, including into other Levant markets. It became one of the recognizable Lebanese names in vertical e-commerce, showing how a specialized online retailer can scale from Beirut.
Business Information
| Name | Feel22 |
| Ownership | Lebanese-founded |
| Based In | Beirut, Lebanon |
| Category | Tech |
| Website | feel22.com |
| What They Offer | Online retail of beauty, cosmetics, skincare, and personal care products |
Why Feel22 Matters
Feel22 demonstrated that a focused, homegrown e-commerce brand could win customer trust and expand regionally from Lebanon. It contributed to the growth of online retail habits in the market, created digital and logistics jobs, and offered a model for vertical e-commerce built on Lebanese entrepreneurship.
Frequently Asked Questions
What does Feel22 do?
Feel22 is an online store specializing in beauty and personal care products, including cosmetics, skincare, and fragrance, delivered to customers.
Is Feel22 Lebanese-founded?
Yes. It was founded in Beirut and grew into a regional beauty e-commerce player.
How do I shop with Feel22?
Customers can browse and order products through the Feel22 website and have them delivered to their address.
What makes Feel22 distinctive?
Its focus on the beauty vertical, with curated brands and localized service, set it apart from general marketplaces in the region.
Why is Feel22 relevant to e-commerce?
It showed that specialized online retail can succeed and expand across the Levant when built with strong local execution.
Discover More Lebanese Brands
Feel22 is part of Lebanon’s growing digital retail landscape. Explore our directory to discover more brands proudly made in Lebanon.
