Acerca de Ayadina
Ayadina, meaning “our hands,” is a Lebanese homemade mooneh brand based in Ajaltoun in the Keserwan district of Mount Lebanon. It specialises in handmade fruit jams together with traditional condiments and pickles, produced in the style of a family kitchen. The name itself signals the brand’s emphasis on hand-crafted, small-batch production rather than industrial manufacturing.
Ayadina is recognised as a producer within the Souk el Tayeb ecosystem, Lebanon’s well-known farmers’ market movement, and its products are also carried by specialty retailers and online platforms that promote Lebanese artisanal food. This distribution helps a village-scale producer reach customers well beyond Keserwan while keeping its homemade character intact.
Por qué Ayadina es importante
Ayadina represents the many small, home-based mooneh makers who form the backbone of Lebanon’s food heritage. Through the Souk el Tayeb network and specialty retailers, its handmade jams and pickles reach a wider audience, showing how a village kitchen in Keserwan can become a recognised artisanal brand.