About Atayeb el Rif
Atayeb el Rif, meaning “delights of the countryside,” is the brand of the Rural Delights Cooperative, a Lebanese marketing cooperative that brings together the products of many rural women’s cooperatives from across the country. Based in Greater Beirut with a nationwide network, it acts as a hub that helps small village producers reach urban and export markets under one recognisable “Lebanese Village Products” banner.
The range spans the full breadth of traditional mooneh: jams and fruit syrups, dried fruit, pickles, olive oil, dairy, honey and even natural soaps. The cooperative grew out of a rural development initiative and channels income back to dozens of women-led producer groups, making it as much a social enterprise as a food brand.
Why Atayeb el Rif Matters
Atayeb el Rif is a model for how mooneh can support rural livelihoods. By aggregating the output of dozens of women-led cooperatives under one brand, it gives isolated village producers access to markets they could not reach alone, preserving traditional preserving skills while generating income across the Lebanese countryside.