About FOO
FOO is a technology and fintech company founded in Beirut, led by entrepreneur Elie Nasr. It builds software products and platforms that help banks, financial institutions, and businesses launch digital payment, banking, loyalty, and engagement solutions, effectively serving as an innovation partner for organizations modernizing their customer experiences.
Working from Lebanon with a regional client base, FOO combines product development with fintech expertise, delivering white-label and custom solutions. Its work spans mobile payments, digital wallets, and loyalty systems, positioning it within the growing intersection of financial services and technology in the Middle East.
Why FOO Matters
FOO represents the maturing of Lebanon’s fintech capability, building the software rails behind digital finance for banks and businesses. By developing sophisticated payment and engagement technology from Beirut, it keeps advanced fintech engineering local and helps regional institutions modernize their offerings.