Winnerforce is a sportswear label made from start to finish in a four-storey factory near al-Mina in Tripoli. It was started in 2019 by brothers Mahmoud and Mohammad Harfoush, two former police officers who already ran Colombus, a brand of military and hunting clothing that has been active for more than two decades and shares the same building. Fabric is imported from China, Turkey or the United States, but cutting, sewing and finishing all happen in Tripoli, with output of around 25,000 garments a month. The range covers everyday training pieces such as T-shirts and leggings, and a children's line was being developed. Most of the workforce comes from Tripoli itself. Beyond its roughly 50 points of sale at home, Winnerforce also sells online and in several Gulf and West African markets.
Winnerforce at a glance
- Produced in a four-storey factory in Tripoli
- Around 25,000 garments made per month
- Founded in 2019 by brothers Mahmoud and Mohammad Harfoush
- About 50 sales points across Lebanon
- Also sold in Ghana, Cote d'Ivoire, Kuwait, Qatar and the UAE
Who is behind Winnerforce
- Mahmoud Harfoush (Co-founder (marketing and production)). Source: today.lorientlejour.com
- Mohammad Harfoush (Co-founder (finance)). Source: today.lorientlejour.com