Yves Morel sounds French, but it is a Lebanese family business. Elias and Joseph Moukawam started it in 1995 under the company Cosmetics Group, and it manufactures in Harissa, above Jounieh. The range is wide and priced for everyday use: eyeshadow palettes, lipsticks and face products, nail polishes with base and top coats, cleansers and makeup removers, body lotions and fragrance mists, and a Sun and Tan line that includes an SPF 50+ sunscreen for children and a tinted daily sunscreen. The company holds ISO 22716 (the cosmetics GMP standard) and ISO 9001, and also produces for other brands under private label. A separate textile division makes socks, tights and home textiles. Yves Morel is sold at more than 600 points of sale in Lebanon and exports to several countries in the region and beyond.
Yves Morel at a glance
- Family business founded in 1995 by the Moukawam family
- Manufactures in Harissa, Mount Lebanon
- Holds ISO 22716/GMP and ISO 9001
- Sold at more than 600 points of sale in Lebanon
- Offers private label manufacturing for other brands
Who is behind Yves Morel
- Elias Moukawam (Co-founder). Source: crunchbase.com
- Joseph Moukawam (Co-founder). Source: crunchbase.com